Creating a video for dog adoption is a great way to reach out to the kind of people who want a dog in their life. However, these ads need to carefully balance professionalism with the fun of a dog. As a result, trained animals for film may be necessary.
Advertising for Pets Requires a Careful Touch
Video advertisements for dog adoption have to take on a very careful tone to make them more appealing to a larger number of people. For example, they should look professional but also feel fun and engaging. Real dogs should be used in the ads because it gives it a cute feel that will likely attract people. Additionally, the tone should be persistent but not pleading—they shouldn't appear to be begging people to adopt.
All of these traits are pretty easy to balance and get right except for one: the behavior of the dogs in the ad. Dogs who are up for adoption may not have the kind of training necessary for long days on the set. They likely know how to listen to many commands but may get tired of listening for too long and start acting up. As a result, it is a good idea to get trained animals who know how to work before a camera.
How Trained Animals Help
Although a video advertisement for pets shouldn't consist entirely of trained animals, adding a few who know how to work on film is a great idea. That's because they will be skilled enough to take certain positions, will stay where they are supposed to stay, and behave as the handlers want them to act. This benefit is crucial because it helps to give the advertisement a more professional look.
However, dogs who behave as they are asked and who come across as very intelligent also touch the heart strings of the audience and make people more likely to want to adopt them. And the real dogs available for adoption can be used as a further lure. They'll likely listen to basic commands but have a less "prepared" look that makes the ad feel more real while the trained dogs give it a professionalism.
And a great dog adoption ad can end with the trained dogs and the untrained ones having fun playing together. This helps to make the advertisement even more engaging and adorable. Importantly, the dogs should be screened and introduced before this point. Doing so can make sure that they get along and avoid any problematic behaviors that cameras shouldn't capture, such as fighting.
For more information on using trained animals for film, talk to pet trainers in your area.
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